The Barketing Brief

No-fluff marketing for pet pros who mean business

75 Million Pets Aren't Getting Vet Care. Your Clients' Pets Are Part of That Number.

Beth Lambert

Published on: 04/15/2026

A recent article in Today's Veterinary Business has quantified what pet professionals have known for years: the veterinary care system is failing a huge chunk of the pet-owning public — not because people don't care, but because care has become genuinely unaffordable and unreachable for millions of families.

vetterinarypetflationinflationpet carepet expensespet servicespet care professional

Fuzzy's Friday Feed

Beth Lambert

Published on: 04/10/2026

Five stories landed in the pet industry this week that deserve more than a scroll-past. Each one below includes a fast summary, what it actually means for your business, and concrete ways to use the information. Fuzzy has already claimed the good chair. Let's get into it.

pet industrypet care marketingpet servicesdog groomerGen Zfelinecat ownerpet parent

Your Clients' Bosses Are Now Paying for Your Services. Do They Know You Exist?

Beth Lambert

Published on: 04/02/2026

Some employers are now paying for pet care as a workplace benefit. Here is what that means for dog walkers, sitters, and boarders — and how to get in front of it.

Dogpet cAredog walkerpet sitterpet servicesworkplace benefits

Fuzzy's Friday Feed

Beth Lambert

Published on: 03/27/2026

Pet industry news, decoded for the pros in the trenches. Six stories landed in the pet industry this week that are worth your attention — not just as interesting reads, but as intelligence you can act on. Each one below includes a plain-English summary, what it actually means for your business, and concrete ways to use the information. Grab your coffee. Fuzzy already has his nose in it.

pet industrypet care marketingpet servicesdog groomerGen Zfelinecat ownerpet parent

Your Next Client Is Gen Z. They Have a Cat and They're Already Judging Your Instagram.

Beth Lambert

Published on: 03/26/2026

Gen Z pet owners are choosing cats over dogs in growing numbers, driven by smaller living spaces, flexible schedules, and a preference for lower-maintenance companionship. Rover, one of the largest pet services platforms in the country, is actively responding to this shift by expanding its cat care offerings and adjusting how it markets to younger demographics.

catGen zpet carepet servicespet sitterpet industrypet social media

The 2.9 Out of 10 Stat That Should Change How Every Pet Pro Talks to Clients

Beth Lambert

Published on: 03/11/2026

There is a peer-reviewed article making the rounds in veterinary nursing circles right now, and if you work with animals in any capacity — groomer, trainer, pet sitter, dog walker, veterinary professional, pet photographer, or anyone who regularly shows up in a pet's life — this one is worth your time.

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